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Learn how to align with Microsoft’s priorities and processes so sellers pull you into pipeline again and again.
Why Most Partners Stay Invisible
Every partner wants leads from Microsoft. But with over 500,000 partners in the ecosystem, most don’t know how to actually sell with Microsoft.
It feels like stepping into a championship game without a playbook — confusing programs, changing rules, and competitors everywhere.
I know, because I lived it. For years, I was overlooked and ignored. But through three companies, I learned the system. That system turned me into a go-to Microsoft partner, driving millions in co-sell revenue and unlocking funding and field relationships that most partners never see.
How to Finally Demystify Selling with Microsoft
Most partners try to “figure it out” on their own—burning months chasing programs, sellers, and acronyms. The truth? Selling with Microsoft isn’t guesswork… it’s a repeatable system.
That system is what I call the 4-Phase Framework for Selling with Microsoft.
It’s been refined through years in the trenches, updated with every shift in Microsoft priorities, and validated by millions in co-sell pipeline.
This is the process I teach partners who want to stop spinning their wheels and start getting pulled into deals by Microsoft sellers.
Here’s what the 4 Phases look like:
What Happens When You Apply the
4-Phase Framework
Selling with Microsoft isn’t guesswork — it’s a repeatable system. When you master the 4-Phase Framework, you stop spinning your wheels and start seeing results you can measure and build on.
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Increased lead flow and sales pipeline growth,
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Increased exposure inside Microsoft,
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Increased engagement from the Microsoft field teams,
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Increased access to Microsoft programs and funding,
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Increased revenue and profitability
What Microsoft has to say...
Trisha McDonald
Senior Account Director, Microsoft
Jack Huffman
Former Territory Channel Manager, Microsoft
Rob brings actual value in his strategic outlook to partnering with Microsoft and guiding a customer's journey for joint success!
Mark Jordan
Account Executive, Microsoft
Go to Market with Microsoft today
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